Get to know Hip Hop

Hip Hop is not just a watch

IT IS A MULTI-SENSORY, ORIGINAL AND FUN EXPERIENCE

TO SEE, INTERPRET AND EXPRESS EVERY EMOTION THROUGH COLOUR

IT IS A WAY OF BEING POSITIVE, FUN, DYNAMIC AND ALWAYS ON THE MOVE!

Its essence lies in its energy and creativity expressed through colours and materials that can be mixed to create your own style. From the timeless silicone in a thousand shades of colour, to the most fashionable fabrics that blend with the silicone to create an innovative mix but always retaining the same Hip Hop characteristics: softness, flexibility, interchangeability, water resistance!

The essence of its philosophy and style is present in those who wear it every day.

History

Hip Hop Watches has always been a visionary and constantly evolving brand. First launched in 1985, it introduced the concept of the “easy to wear”, interchangeable and scented watch, perfectly interpreting the culture and symbolism of the 1980s. A true cult object, desired and worn by everyone in Italy.