30 years after the first launch, HIP HOP continues to explore advanced materials and high technological content and with full respect of its DNA is presenting a new collection in ALUMINUM. WHY ALUMINIUM? Lighter than most metals, hypoallergenic, recyclable, excellent heat conductor, ductile but solid, strong and durable, achieve superb finishes and fantastic colors, pleasant to touch and wear. "Flex effect" The brand remains true to itself with interchangeable strap. ONE ICON, TWO SOULS: Silicone and Aluminium.