Hip Hop has always been an ever-changing visionary brand. Launched in 1985, it introduced the concept of the “easy to wear”, interchangeable watch fitting in the culture of the ‘80s. A desired cult object that everyone used to wear in Italy.
Hip Hop is a mix of Italian creativity, innovation, versatility and research. Hip Hop has made silicon its iconic material, versatile, colourful, fresh and comfortable and then has given free rein to creativity and the will of ever-changing. The result is a product that is always different and polyhedral expressing infinite styles, among which you will find yours!